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Case Study: Unilever decides to reinvest
Unilever, one of the world’s leading manufacturers and marketers of nutrition, hygiene and personal care products, engaged Brand Navigator to conduct a strategic review of a category that had received...
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Case Study: ahm rethinks its brand strategy
ahm (Australian Health Management) provides private health insurance using a direct distribution model. Following ahm’s acquisition by MedibankPrivate, the business needed to rethink its brand...
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Useful Market Intelligence for Free!
There are many, many useful sources of insight that, remarkably, cost absolutely nothing. Mastercard Insights One really useful resource for anyone interested in consumer purchasing behaviour across a...
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New White Paper – Improving Marketing Decisions
A recent presentation at a marketing seminar led me to write a paper on some of the pitfalls of decision making in uncertain times and what marketers can do to avoid them. The following is an excerpt...
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